For most of my fifty year old life, I have made my living working with small and midsize companies in helping them achieve their marketing goals. I clearly recall how the internet came on the scene, as it soon became obvious to us marketers that the web wasn't just a former military application, indeed not; instead it was a slow but steady "game changer" for most marketing strategists, but only a few pioneers were attempting to harness this new medium for major brand and product awareness to platform their goods and services. Fast-forward to today, there are plenty of businesses who are attempting to take full advantage of the commerce that takes place on a daily if not hourly basis on the web. The evolution of this medium has led us to a lot of dark places, as some of these websites, we probably wouldn't go to in real life without a loaded gun. Some of these sites are simply Internet business rip-offs.
There are so very many swindlers out there on the Internet that my wife and I almost gave up on trying. But after careful examination on a lot of promising business models that are designed to work for anyone with a computer and half a brain, I have found that there are indeed some extremely worthy web businesses out there that can actually make you enough money to call it your "job". In fact, with a little patience and creativity, you might make it a career that will support you into retirement. I plan to journalize all of the web lessons that I have learned over the years, but for now, here are a few of the pitfalls that you that you will want to avoid when steering clear of Internet business rip-offs:
1. Don't bother with the free gift card offers, free iPad 3 offers or free humango flat screen TV offers, because if you ever get to the point where you actually qualify for the rewards as per the fine print, you will have done so much work, and exposed yourself to various costs from other corresponding offers, that you will feel like they owe you much more than you might collect for the original "free offer".
2. In relation to number 1, there are a number of businesses on the internet that are designed for the 'free" offer which requires little or no money, but you must post a credit card for the trial period, and once the trial is finished you must cancel or be charged...every month! Some of the products and services are fine, but most are of these businesses hope that you don't cancel, and forget about the reoccurring charges for a good long while; so you must be vigilant about these business models. Even if you are on the business side of the offers, it's hard to have a career or any longevity when you business model is based on hoping people forgot that they ever bought your product.
3. Be careful of businesses that only sell you e-books with no back office support that you can call and speak to a person. Sure some of these e-books are worth the money, but if it promises to change your financial life, I can promise you that you will have some questions that only a live person can best resolve... and heaven help you if your computer crashes and you haven't backed up your files.
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